Why Does Direct Mailing Work?

Do you often wonder why you get so many postcards and letters in your mail from large and small companies alike?

The answer: Direct Mail Advertising Works!!!

Here are the 3 KEY FACTS
of why marketing with direct mail works so well.

FACT #1:

Regular, repeated mailings are the way to create huge predictable results. When you mail your targeted demographic area, customer base, etc., you will cause dramatic growth. Have you ever gotten on a major department store’s database? It seems like every month you get a postcard or letter from them.

What do they know that you do not? People respond to repetition.

FACT #2:

When you use postcards to market your business to your specific demographics you have solved one of the most common pitfalls to direct mail advertising.

How do I get my prospects to see my offer?

With direct mail postcards, you are guaranteed that your prospects will see your offer. There is nothing to open, flip through, or remember.

Even if they throw your piece away, they still see your promotion. Create great offers, and a strong headline, and you will get response.

FACT #3:

Identify the reasons why people do not buy your product and solve them. There are really only four reasons people do not buy your products or services. Here they are:

NO NEED	NO MONEY	NO HURRY	NO TRUST
When people do not buy, it is because they do not want what you are offering. Save lots of time, effort and money by targeting your mailings to only people who have a want or need for what you are offering.	When people do not buy from you, it is because they decide that buying something else is more important. It is your job to show your prospects how your product will give or get them what they really want. Use Direct Mail as a way of solving their problems.	People tend to drag their feet after they decide to buy. The longer they wait, the more likely they are to forget. Or, they may remember the product but not you. Use Direct Mail as reminders of you, your product and your service.	Fear of losing something (like money) is a bigger concern than getting something they want. Take away the risk of doing business with your company (ex. No interest financing, money-back guarantees, testimonials of satisfied buyers, etc.)