 | Solo
- No more being
lumped together with other advertisers, often
with your competitors.
|
 | Targeted
- Select your
specific audience by: age, income, home
value, sex, etc. |
 | Measurable
- By using an
offer you can measure, allows you to
know for sure what your rate of
return is. |
 | Personalized
- Because it comes
by itself, it is more personal to
your prospect. |
 | Customized
- Run what you
want, when you want, and to whomever
you want. |
 | Tangible
- Your prospect
can hold your offer in their hands, or put
it up to be reminded at a
later date. |
 | Less wasted
circulation
- No more
advertising to the masses.
Pick your areas, and demographics.
|
 | Timed
- Mail on your
deadline, not someone else's. |